For us, this project speaks so highly of our values as a branding studio. We walked with Granted Constructions through a creative and strategic process of establishing a foundational brand strategy, developing an identity that speaks of who they are, and expressing that across a vast spectrum of applications. We have the privilege of working with excellent business people, visionaries, and experts—each person is unique, with a unique story. Our job is to give voice to these stories. For Granted Constructions, this is a story of bringing beauty, timelessness, sustainability and expertise to the construction industry. Each home is approached with excellent craftsmanship, the value of beauty, and a unique emphasis on sustainability. At the heart of their brand is a notion of heritage and future, woven together to create a piece of timelessness for their clients. The Granted Master Logo. This beautiful font captures the heritage and craftsmanship of Granted Constructions. A mark that will last the test of time.
The brand revitalisation introduces a logotype and logo stamp to the Granted palette. We selected this beautiful typeface by @colophonfoundry to communicate with a tone of strength and elegance. A series of illustrations, icons, muted colours and warm photography works to accentuate this same personality. We took to capturing these elegant architectural homes as a major element of the Granted identity. A lot of effort is poured into these homes internally, ensuring a high standard of quality, sustainability and structural integrity, but externally is just as much a labour of love for Granted as each element is measured, cut to size and pieced together. For the identity to be a true representation of this level of detail, we needed to a set of photographs to show it off.
A little reel of social media stories we crafted for Granted Constructions, to help share some insight into what it means to be laser focused on sustainability and strictly process-oriented in the construction industry. Stunning craftsmanship by Granted Constructions. Our much loved animated illustrations for Granted Constructions. Why animated?.. Because it speaks to the personality of WHO Granted are - a considered, personable brand that brings life to their clients vision of owning their dream home. And, because there’s a motif that’s threaded throughout the identity; of light, passive, sustainable and comfortable, which is communicated in this case without words.