Hosea Store

Coastal inspired furniture store

Hosea was birthed out of a heart to explore, dream and wonder—and is devoted to products and wares that evoke mindful and creative living.

Art direction and photography for launch campaign, Rye. The concept of Rye campaign was to bring a coastal feel indoors. We achieved this by contextualising the furniture within a naturally raw and beautiful environment. The sunset stricken back beaches of Mornington Peninsula was a perfect place to document this idea.

Hosea Store’s eCommerce site is their shopfront, and needed to offer a depth of experience that spoke of the brands’ focus on beauty, rest and connection. Our goal was to ensure a simple, and intentionally spacious layout with beautiful imagery, to make each customer feel right at home. We’d developed the brand, but how would it be seen and understood by Hosea’s online community? We created a launch strategy and campaign to release Hosea’s first collection, Rye. This lookbook captures the new collection in all its beauty, and helps introduce the brand story at the same time.

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