Liberté is a community for women to be strengthened and empowered through hope. On a personal level, the brand offers its community a sense of friendship, encouragement, an inspiration.
The identity we created speaks to this story, in warmth and closeness. It’s a particularly obscure time to launch a business at the moment, but this space is clearly something deeply needed. This brand, therefore, has become an important platform for connection, and will continue to evolve as more people find their place with Liberté.
Implementing this brand and creating flexibility for it to function across every platform was a key in the development of Liberté. In an ever-evolving digital world, the heart of this brand rings true across each application. These brand values built the foundation to the story of Liberté. Everything can be traced back to these values.