Sarah approached us for her brand identity preceding the launch of her own agency. After working with her in various ways with social enterprise ‘Thankyou’, we were already aware of her level of expertise and forward-thinking approach to building brands, community and culture - this time we got to partner with her in the creation of her own story. Sarah Prescott is a brand and marketing strategist with a heart for invigorating small-medium business owners with a sense of new possibility, helping them tell their authentic stories, and connecting them with others. Our job was to create a visual identity that embedded this story into her identity.
Sarah Prescott Agency is all about connection, and this was the heart we wanted to capture across every element of the identity. We used this beautiful typeface from @goodtypefoundry as the voice of the brand, because what you say only means as much as how you say it.
There’s lots of elements that need to come together to express a business and a person; strategy, design, words, imagery. And yet, in the end it just ‘feels right’. The simplicity of shapes and type felt right for Sarah Prescott, a perfect balance of professional and personal, elegant and fun, confident and thoughtful - everything Sarah is too.