We worked with the team at Tailor Made to reimagine their identity as they undertook the challenge of renaming their organisation. After a series of conversations around the heart of Tailor Made, we discovered the story we would tell. Tailor Made is more than a program; they are a diverse community of individuals seeking purpose and worth in their work. Tailor Made has charged themselves with leading the community of job seekers in fulfilling this ambition; and at what a more significant time than now to step into such a mission… The personality we developed for Tailor Made’s identity had to say more than the common employment agency. They needed to be marked by excitement, aspiration, and fun. We developed their logo as the centrepiece for their brand, making a strong statement of difference. The rest of the identity flowed from this same place.
This little toolbox represents each unique individual and the skills and experience they have to empty themselves of, and fill up with, as they walk the course of finding meaningful work.
This booklet is a 10 week work book covering the Tailor Made curriculum. It’s full of gold and wisdom, practical activities, encouragement, and spaces to unload some personal thoughts. From the Visual Identity, to the implementation of printed matter, the brand remains true to the core we discovered from the outset - purpose, and worth for the individual.
From the outset Tom and Phoebe from Double Creative made my team feel seen, heard and welcome. Their ability to catch and craft our Brand Strategy in a way that truly reflects the heart, vision and mission of Tailor Made has been mind blowing. They are professionals in their field, exceptionally talented in design and word, and just an ABSOLUTE JOY to work with in every way. This project was new ground for me and they truly held my hand and brought to life a dream that was in its infancy when we first met. THANK YOU Double Creative for helping to bring Tailor Made to life! We could never have done this without you! Team Tailor Made.