How do you engage a room full of extraordinary leaders in a story? Thankyou had this very opportunity at the Global Partner Summit, Dunnhumby in Tokyo, Japan. They had a chance to tell their story—to share the idea of ending global poverty with a room full of people who in turn had a chance to say yes. We helped Thankyou craft that story in a gift.
After our initial discussions with Thankyou, we conceptualised ways of offering an unboxing experience that would tell Thankyou's story. The perforated cover became an integral part in encouraging each leader to engage in an experience..
Curiosity and excitement became the experience, leading to a number of intrigued and elated responses.