Thursday's Child

A timeless, organic, children’s label

Organic for kids

Thursday’s Child is a sustainable children’s brand with a philosophy of simplicity and longevity. They sell certified organic products and wears for babies and young children. Our objective was to create a brand that communicates its values, and captures the organic feel, from the colour palette and overall design, to the styling and photography.

Scope of work —

It was essential that the entire brand reflected Thursday’s Child’s sensitivity to the environment and their 100% organic cotton textiles.

A minimalist design built on an earthy colour palette is key in communicating the story of Thursday’s Child.

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