Thursday's Child


A timeless, organic, children’s label

Scope of work —

Thursday’s Child is a sustainable children’s brand with a philosophy of simplicity and longevity. They sell certified organic products and wears for babies and young children. Our objective was to create a brand that communicates its values, and captures the organic feel, from the colour palette and overall design, to the styling and photography.

It was essential that the entire brand reflected Thursday’s Child’s sensitivity to the environment and their 100% organic cotton textiles.

A minimalist design built on an earthy colour palette is key in communicating the story of Thursday’s Child.

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